Google merch Store Project 2022

The e-commerce website operated by Google that specialises in the sale of Google-branded goods is known as the Google Merchandise shop. The information needed for this project was acquired via the use of Google Analytics from the Google Merchandise shop. Google merch Store Project 2022

The goals and the objectives of this project are 

a)    Identifying the potential future business

b)    Finding out the group of potential return customers 

c)     Launching a Marketing campaign

Google Merch Store Introduction

Stores such as the Google Merchandise Shop provide a chance for Google’s brand to advance in the market place. As a result of an accurate budget allocation, the company will be able to make timely investments in aspects that require upgrading and better manage its cash flow.

  1. The main issues that need to be improved:
  • A decline in revenue by 37%
  • High bounce rate: 99% of users leave the site after the first page or homepage
  • A high number of potential consumers leave the online store before making a purchase
  • The poor loading speed of pages
  • The absence of the application
  1. The following questions were addressed in our project:

A)    What customers are contributing more sales in the past 4 months new customers or return customers.

B)    It is observed that people from big cities seem to be using the merchandise store compared to people in suburbs, towns and smaller cities

C)     What devices do the returning users use(For year 2019)

D)    Were there more users from big cities who visit our website on weekdays or weekends.

A)    Customers contributing more sales:- The report below shows the rate of new users V/S returning users 

Analysis FOR Google merch Store Project

  • First Option
Google merch Store Project 2022
Analysis FOR Google merch Store Project

As seen in the graph above, which depicts the proportion of repeat users and their locations, the Google Merchandise Store is more popular in the United States than in other countries..

Google merch Store Project 2022
  • The above chart shows that the maximum revenue generated is by the United States which is close to 95%.
  • The chart below shows us the percentage of returning users from Desktop, Mobile and Tablet. 
  1. This shows the amount of returning users by the devices used
Google merch Store Project 2022

The chart below shows the percentage of revenue generated from each device

Google merch Store Project 2022

Percentage of revenue generated by Desktop users by gender

Google merch Store Project 2022


Due to the fact that male customers between the ages of 25 and 34 account for 31 percent of the website’s revenue, these customers should be the major focus of the marketing plan. It is recommended that by the year 2020, the Google Merchandise shop expand its product assortment to include men’s bags, wallets, and wristwatches in order to make the store more acceptable to the aforementioned age group (Rutherford, 2020). If additional items that are in great demand among this group can be introduced to the shop, it will be beneficial for the overall user experience, the production of money, and the audience that frequents the store.

The best course of action for Google Merchandise Store is to target young male clients, who make up the bulk of its customer base. Better understanding and meeting of consumers’ demands are key to every customer-oriented strategy. When it comes to the Google Merchandise Store, the customer-oriented strategy is all about making a profit while also satisfying the demands of the site’s visitors. Products and services offered by the customer-focused Google Store must meet and, ideally, anticipate their demands.

Analysis of consumer behaviour and segmentation, as well as the identification and development of address programme for engaging with this target client category are all part of the process (Fortino et al., 2017). The method relies heavily on the availability and active use of personal service. Products and services should only be supplied to those who need them. Because a business displays its complete product range, a generalised offer fails to adequately target a particular market niche.

When dealing with visitors and prospective customers, a client-focused management system is essential. The site’s developers and administrators should be separated into two distinct teams. One group should concentrate on maintaining existing consumers by enhancing the product range, while the other group should focus on recruiting new customers. In addition, the shop wants to hear from its customers about their experiences. As a reminder, the Google Merchandise Store is customer-oriented, but how much so depends on how the user perceives that to be. If the encounter with a disgruntled client is evaluated appropriately, each one provides a significant potential for the company’s growth. In addition, the shop must react quickly and effectively to customer discontent. Managers must build a system for collecting and analysing customer feedback to enhance the quality of services and goods they deliver and sell. Additionally, it aids in the reorganisation of corporate processes and a customer-centric vision of the interaction process in the shop

Mobile Commerce

Secondly, mobile shopping in the United States is gaining ground. By the end of 2021, it will account for 51% of all sales (Ouellette, 2020). Google Merchandise could explore developing a phone application to make internet shopping easier and more convenient for consumers using mobile devices. The Google Merchandise Store’s mobile application-based commerce is only going to grow if it is regularly updated and improved.

Consumers should be able to move between different Google sites using mobile devices, which typically have tiny displays and, in some instances, are still quite complicated to use. There is still a considerable barrier to mobile e-commerce due to the high cost of Internet connectivity. As a consequence of European harmonisation, they have fallen but are still high enough for many parts of the population.

Many big corporations have invested in mobile e-commerce technologies, yet they are still unable to break through the obstacles to this market. There is a lack of trust in this sales channel and a lack of knowledge of how to use it by the workers and management of these organisations. People who can run commercial activities via mobile commerce channels are in short supply, as are managers who have little or no experience in the industry.

It’s also a problem that many online retailers think of mobile commerce and conventional commerce as being the same kind of activity (Cao et al., 2015). As a consequence, the need for specialised mobile e-commerce procedures may be overlooked by such sites. There is also a problem with mobile sales since the competition may not be making much headway in this area, and most of them follow the leader’s lead approach.

Google Merchandise Store mobile apps must also take into consideration the variances in user behaviour between mobile and desktop users. Users with tablet computers are more inclined to seek information, which theoretically increases the likelihood of contextual advertising. On smartphones, consumers are more likely to be engaged in media and entertainment content, as well as be able to make hasty mistakes.

Users of mobile devices may have an unfavourable reaction to advertisements for items or services that they do not now need or want. The company’s good might be tarnished by negative evaluations of these statements on social media. Usage of services established on the business models of the information intermediary community, both paid and free, is sometimes recommended while conducting promotional activities. The latter is focused on increasing the quality of life by meeting the different demands of mobile device users for information goods and services.

Webpage Load Speed

The bounce rate of prospective clients may be minimised by enhancing the loading speed of the pages. The projected bounce rate for a page that takes 1 to 3 seconds to load is 32%. According to “How quickly should a Website Load,” the bounce rate is 90% when the page load time is between 1 and 5 seconds. These figures demonstrate that increasing the number of pages viewed by a single user may be achieved by focusing on page load time optimization.

Google Merchandise Store is an example of an e-commerce site where performance is a challenging problem. Client performance, Internet channel capabilities and condition, and server performance all affect how long it takes a page to display in the user’s browser. Because each of these variables has so many components, it’s difficult to get a clear image of how quickly a site will load for actual consumers. Depending on the number of channels and the state of the network, this may happen at any moment.

It is possible to get objective statistics on the site’s loading speed by using both actual user monitoring and synthetic testing methods. In the first way, the dynamic characteristics that determine the speed and emulation of the reference user with a certain browser, Internet channel specifications, and equipment are isolated as much as possible. This approach is handy for assessing the outcomes of site optimization and for observing variations in the programme code versions. Averages from a genuine audience are used to determine the reference user’s parameters. The second technique depicts the real condition of production, taking into consideration all of the previously mentioned components in the equations. Navigation Timing API includes a standard for conveying page loading speed information, which is used to implement its implementation (Weichao, 2017). Most recent browsers support this standard, which is used in web analytics programmes.


To summarise, the Google Merchandise team must take these substantial developments into account. Online sales in the United States have surged by 49% during the COVID-19 epidemic (Berthene, 2020).

Changes to Google Merchandise store outlined in the paper would help improve total income and help the company prosper during the current economic crisis. As a result, the shop in question has to concentrate on its most important demographic: young men.

Google Merchandise Store will be able to identify the products with the most demand and enhance visitor-to-customer conversion rates by concentrating on this specific demographic. In addition, a mobile app for the business is required, since this would considerably expand the company’s consumer base. This suggests that the present trend of active mobile app use is being underutilised since most visitors to the business are using their computers.

Last but not least, Google Merchandise Store could speed up the pages on its website to ensure that they load quickly. The Navigation Timing API and the overall user experience may help us accomplish this.

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